For Companies Ready to Grow Beyond Quick Wins —Toward Lasting Strategy.

18 years across five global platforms — Uber, Coupang, Meta, Google, Huawei — turning brand, performance, growth, and product into one durable engine.

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— Where the work was done

— Experience

18 years, 5 global platforms, every stage of the funnel —
here are the receipts.

Full-Funnel Growth,
End to End

Brand campaign → performance → growth → CRM, all under one roof.

0%from 15% · under 1 year

Uber KoreaGrew brand awareness from 15% to 42% in under a year.

−0%CAC · in 3 months

Coupang EatsCut digital acquisition cost 50% in three months while growing monthly sign-ups +105%.

0×CRM lifecycle

UberTripled CRM lifecycle message performance to strengthen retention.

B2B & B2C,
Both Sides of the Table

Revenue growth and user growth, run by the same playbook.

0+product lines · APAC

HuaweiLed APAC-wide B2B & B2C strategy across 10+ product lines.

C-suiteBCG · The Economist

MetaPositioned Meta as the trusted digital partner for C-suite leaders — co-published with BCG and The Economist.

0×market share · 1 year

Coupang EatsDoubled market share within a year under a tight ROAS target.

Global Strategy,
Local Market Entry

APAC-level regional strategy and hands-on Korea market entry — both, not one or the other.

+0%unaided · 1 quarter

Google PlayLed GTM for Play Store's Korea launch — unaided brand awareness up 12% in one quarter.

0×readership · 8 markets

Think with GoogleDirected APAC content strategy across 8 markets — 10× readership growth in a year.

0×industries · Korea entry

Market EntryDrove growth in the mobility and delivery industries — two of Korea's most competitive arenas.

— In their words

Soyeon quickly grasped our business model and gave us concrete target segments and a practical marketing strategy for revenue growth — it made a real difference. What stood out was how she turned a wide range of real-world cases into actionable plans, which helped us build an efficient go-to-market strategy exactly when we needed it.
CEOBlueSignum
As we shaped the product marketing direction for Dataspace AI, our ICP, sales messaging, and cross-team collaboration were quite fragmented. Soyeon reframed everything to start from KPIs and customer priorities, and got sales, product, and marketing speaking the same language. Because of that, we came to see launch communication not as a one-off deliverable but as a sustainable, ongoing collaboration process.
COOOpensurvey

— Expertise

Three Ways We Partner With You

Every engagement is different. But the approach is constant — deep partnership, honest counsel, and a relentless focus on outcomes that endure.

01

Business

Strategy that scales. Clarity that lasts.

  • Go-to-Market Strategy
  • Monetization Model Design
  • Operating Model
  • Business Architecture
  • Market Entry & Regional Expansion
02

Marketing

From brand story to growth engine.

  • Brand Positioning & Value Proposition
  • Full-Funnel Digital Marketing
  • Content Strategy
  • Marketing Analytics & Measurement
  • CRM & Lifecycle
03

Product

Built to fit, tuned to convert.

  • Sharpen Product-Market Fit
  • Product Launch Plan
  • UX/UI Review (conversion lens)
  • User Journey Optimization

— Perspectives

Latest Thinking

Talks and case studies on growth, market entry, and building durable strategy — watch a keynote, or read the full story.

In progress

New Perspectives in Progress

More talks and case studies on growth, market entry, and building durable strategy are on the way — check back soon.